Copy editing

1 files changed, 68 insertions, 31 deletions

diff --git a/views/about.html b/views/about.html
index 592bd917..d5665018 100644
--- a/views/about.html
+++ b/views/about.html
@@ -16,6 +16,10 @@
             <p class="navbar-text pull-right">
               <a href="/login" class="navbar-link">Login</a>
             </p>
+            <ul class="nav">
+              <li><a href="/about">Merchants</a></li>
+              <li><a href="/contact">Exchangers</a></li>
+            </ul>
           </div><!--/.nav-collapse -->
         </div>
       </div>
@@ -27,12 +31,16 @@
       <div class="row-fluid">
         <div class="span6">
           <h1>What are bitcoins?</h1>
+          <p>
           Bitcoins are units of digital currency that can be 
           transferred over the Internet. They get stored at a 
           unique address which is like an online wallet or 
           bank account that you can access with a 
           password. Registering a new address is free and 
-          is as easy as signing up for an email account. 
+          is as easy as signing up for an email account -- <a href="https://blockchain.info/wallet/new">try it.</a>
+          </p>
+          
+          <p>
           Transactions between bitcoin addresses are 
           recorded in a public record that's published on 
           the Internet and keeps track of what amounts are 
@@ -40,15 +48,21 @@
           generated by a mathematical algorithm every ten 
           minutes and are distributed to people who 
           contribute computing power to the network. The 
-          software to participate in the network is free so 
-          anyone can run it. Over time, fewer and fewer 
+          <a href="http://bitcoin.org">software to participate in the network</a> is free so 
+          anyone can run it.
+          </p>
+
+          <p>
+          Over time, fewer and fewer 
           bitcoins will be created until there are a total of 
           21 million of them by the year 2040. Each bitcoin 
           is divisible up to 8 decimal places, making 
           it possible to transact tiny amounts.
+          </p>
         </div>
         <div class="span6">
           <h1>Why use them?</h1>
+          <p>
           They're free, fast, secure, and global.  Merchants 
           don't get charged for accepting them and you don't 
           get charged for transferring them, even 
@@ -58,7 +72,11 @@
           never be frozen because no central authority 
           controls them. Whether you're sending a fraction of 
           a cent or a million dollars, the network doesn't 
-          discriminate. You can use bitcoins to securely store 
+          discriminate.
+          </p>
+          
+          <p>
+          You can use bitcoins to securely store 
           and backup your savings and gain access to them 
           from anywhere that has Internet. Bitcoins tend to 
           appreciate in value over time because of their 
@@ -66,6 +84,16 @@
           Unlike dollars and other national currencies, no 
           government or issuing authority can print more of 
           them.
+          </p>
+
+          <p>
+          They enable you to send free, 
+          immediate payments to your friends and family 
+          from a phone or laptop so you can pay a co-worker 
+          back for coffee, transfer wages to family overseas, 
+          or donate to organizations like WikiLeaks who have 
+          been cut off by the major payment companies. 
+          </p>
         </div>
       </div>
 
@@ -73,69 +101,78 @@
       <div class="row-fluid">
         <div class="span6">
           <h1>What can I buy with them?</h1>
-          The number of companies accepting bitcoins is 
-          growing quickly but their immediate utility still isn't 
-          so much as a VISA/Mastercard/Debit competitor for 
-          retail commerce but as an alternative to Western 
-          Union, PayPal and the Big Banks as a means of 
-          transferring value. They enable you to send free, 
-          immediate payments to your friends and family 
-          from a phone or laptop so you can pay a co-worker 
-          back for coffee, transfer wages to family overseas, 
-          or donate to organizations like WikiLeaks who have 
-          been cut off by the major payment companies. 
+          <p>
+          <a href="http://bitcoinmagazine.net/where-to-spend-your-bitcoins/">This article</a> has some good suggestions.
+          The number of <a href="https://en.bitcoin.it/wiki/Trade">companies accepting bitcoins</a>
+          is growing quickly but in our opinion their immediate utility is 
+          for personal value transfer rather than for
+          commerce.  If it helps, think of them as a competitor to the likes
+          of PayPal and Western Union rather than VISA and Mastercard,
+          although they're eventually going to be competitive in 
+          the retail payment industry as well.
+          </p>
+          
+
+          <p>
           We're working to get more stores accepting them in 
-          Vancouver though because we believe it'll be in 
+          Vancouver because we believe it'll be in 
           their best interest to avoid the transaction fees 
           charged by the credit card companies. Transaction 
           fees end up getting built into the prices we pay for 
-          goods and services across the board so we're all 
-          subsidizing the big banks and credit card 
-          companies indirectly whether we use their services 
+          goods and services across the board so we're 
+          indirectly subsidizing the big banks and credit card 
+          companies whether we use their services 
           or not.
         </div>
   
         <div class="span6">
           <h1>How is their price set?</h1>
+          <p>
           Most merchants accepting bitcoin will use an 
           exchange rate from  one of the online markets 
-          like cavirtex.com to determine their equivalent 
+          to determine their equivalent 
           dollar value. The exchange rate is simply the last 
           price that some seller was able to charge some 
           buyer for bitcoins in the free market and is 
           governed by supply and demand.
+          </p>
+
+          <p>
           Bitcoins aren't backed by any underlying 
           commodity or insured by any authority. They 
-          have an intrinsic value however as a superior 
+          have an intrinsic value as a superior 
           form of currency due to their mathematically 
           guaranteed scarcity, security, ease of use, 
           distributed nature, lack of fees, divisibility, and 
           global recognition.
-          At vanbtc.ca we offer to pay cash to local 
+          </p>
+
+          <p>
+          We offer to pay cash to local 
           merchants in exchange for bitcoins they receive 
           as payment. We also offer to sell bitcoins for cash 
           in person at various locations. We peg our rates 
-          to cavirtex.com and don't take any commission.
+          to <a href="http://cavirtex.com/">cavirtex.com</a> and don't take any commission.
+          </p>
         </div>
       </div>
 
       <div class="row-fluid">
         <div class="span6">
           <h1>Where can I get some?</h1>
-          Sign up for a free account at blockchain.info/wallet and find someone who will send you some in 
-          exchange for goods, services, or cash. Local merchants and enthusiasts in Vancouver can be found at 
-          vanbtc.ca. There are also several bitcoin exchange markets operating online. The largest one in Canada 
-          is cavirtex.com and is run out of Calgary. They link up buyers and sellers and facilitate trades by 
+          <p>
+          Contact one of our trusted in-person <a href="/exchangers">exchangers</a>.
+          There are also several bitcoin markets operating online. The largest one in Canada 
+          is <a href="http://cavirtex.com/">cavirtex.com</a> and is run out of Calgary. They link up buyers and sellers and facilitate trades by 
           allowing you to deposit and withdraw Canadian dollars directly from your bank account. A list of other 
-          online exchanges and their rates can be found at bitcoincharts.comvanbtc.ca
+          online exchanges and their rates can be found at <a href="http://bitcoincharts.com">bitcoincharts.com</a>
         </div>
 
         <div class="span6">
           <h1>Where can I learn more?</h1>
           <p>
-          Check out vanbtc.ca and get a wallet at blockchain.info. Come to our monthly meetup group 
-          (meetup.com/bitcoinvan) or send me an email at [email protected]. I'm a local software 
-          developer and I've made a bitcoin payment app that's running in stores around town. I'd be happy to 
+          Come to our <a href="http://meetup.com/bitcoinvan/">monthly meetup group</a> or <a href="mailto:[email protected]">contact us</a> directly. I'm a local software 
+          developer who's made a bitcoin payment app that's running in stores around town. I'd be happy to 
           send you some bitcoins and teach you more about them.
           </p>
         </div><!--/span-->